sales
Is Cash Always the Answer in SPIFF Success? Not Necessarily!
With the world of sales growing more competitive, it’s no wonder that companies are turning to creative incentives to motivate their teams. SPIFF programs have emerged as powerful tools for achieving sales objectives. What makes these programs so successful is their ability to offer direct, short-term rewards for great performance. And guess what – rewards […]
Are SPIFF Programs Risky? Not If You Implement These Strategies!
SPIFF programs can be crucial facets in a company’s showroom sales strategy because of the incentives they provide for top-tier performance. Most SPIFFs offer representatives cash or other prizes like gift cards for meeting specific sales targets or objectives. While SPIFFs can be highly effective in driving performance and boosting sales, they also come with […]
Using Measurable Sales KPIs to Transform Your SPIFFs
In the rapid and constantly changing business landscape, Key Performance Indicators (KPIs) serve as compasses, guiding teams towards their objectives. The same principle applies to showroom sales and SPIFF programs! However, simply establishing KPIs isn’t a guarantee of success. They should also be relevant, measurable, and motivating for your salespeople. Today, we’ll dive into the […]
Are Your Showroom Sales Lagging? SPIFFs Can Provide the Boost You Need!
Everyone who’s worked in showroom sales will probably tell you a similar story: there are brief periods of success, followed by longer stretches where purchases slow to a lull. When conversions drag despite everyone’s best efforts, staying motivated and optimistic becomes harder. The sales team is unhappy, marketing executives are unhappy, and everyone just wants […]
Hitting the Target Within the Affluent Market
Today is the day you should think about your marketing. Actually, every day is such a day! But thinking works better if you have a plan and a plan needs a target! It will all fit together if you have the right knowledge, and research is the way to get that knowledge. MarketNet’s parent company, […]
Where Do Sales Leads…Lead?
It seems more and more companies spend a fortune setting up booth displays, calculating salary and travel expenses and forget the one thing they came for…their ROI…sales leads. Most sales leads are forgotten, delegated to a clerk or an outside dial-by-number service or are put on the back burner for months. Follow ups are not […]
How to Survive When the Internet is ‘Killing the Expert’
Websites, online forums and social media are changing how people identify the individuals they consider to be experts in their field. In a time when anyone can blog, Tweet or post on any topic they want, it’s possible for just about anyone to emerge as the supposed ‘expert’ on just about anything — at least […]
How to Launch a New Product in Eight Steps
It’s an age-old question: How do you get a new product to the person who needs it most? When using distributor channels it is imperative to get the product launch started on the right foot. With some internal awareness and a sound strategy, new product launches should have you shooting for the stars. For example, […]
Staying In Touch With Your Data
During flu season, the warnings are clear – don’t touch anything due to risk of infection. But when it comes to your information, you risk everything if you don’t learn to touch your data! Staying in touch with your data will result in amazing discoveries, including accountability. Here are a few case studies to prove […]
Three Steps Towards Successful Branding
There is a spectrum of opinions when it comes to “brand,” which leads to a lot of money being spent on what companies consider “branding.” Branding is mostly identified with a product, but is also tied to the value of an organization or service. For example, cattle are literally branded with their ranch symbol, which […]
Hitting the Affluent Market Target via Research Data
Today is the day you should be thinking about your marketing. Actually, you should be thinking about marketing every day. Marketing works best if you have a plan and a target and then every piece will fit together, if you have the right knowledge. The way to get the knowledge needed to run a successful […]
What’s in a Name?
Only the Beginning of Your Next Sale! Remember the last time an acquaintance you haven’t seen in a long time saw you and remember your name? It was flattering, and you wanted to continue conversing. Or, remember the impatience you felt when someone mispronounced your name on the phone? Or off a grocery store receipt […]
