How to Survive When the Internet is Killing the Expert
Websites, online forums and social media are changing how people identify the individuals they consider to be experts in their field. In a time when anyone can blog, Tweet or post on any topic they want, it’s possible for just about anyone to emerge as the supposed ‘expert’ on just about anything — at least that is the perception for many.

The Merriam-Webster dictionary defines an expert as someone “having, involving, or displaying special skill or knowledge derived from training or experience.” Nowhere in this definition does it say that blogging, Tweeting or posting makes you the expert. But, you might not be able to tell this based on what you read in certain forums.

Cassie Boom laments in an article in PR Daily: “The Internet is killing the ‘expert.’ Anyone with an Internet connection can declare themselves an expert.”

So, when you are the real expert — someone who is trained and experienced in your chosen field — how do you overcome this? You have to provide more than just information:

Learn more about how to retain and gain customers through Interline Creative Group’s “Staying in Front of Your Customers” free webinar series. Visit for a schedule and to reserve your space.