Only the Beginning of Your Next Sale!


Remember the last time an acquaintance you haven’t seen in a long time saw you and remember your name? It was flattering, and you wanted to continue conversing. Or, remember the impatience you felt when someone mispronounced your name on the phone? Or off a grocery store receipt or credit card?

Dale Carnegie, in his book How to Win Friends and Influence People, said, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” One way to do that is ask the person to repeat their name when you meet them, and then focus on repeating it in your conversation. You’ll be surprised how often others are delighted in hearing their name repeated because it shows you are interested!

Avoid interruptions by looking directly at the person when you are saying their name. Associate their name with something in a way you’ll remember. Or, write it down if you can (the act of writing helps reinforce the memory).

Saying the person’s name is the first step toward building the sale!