spiff
Is Cash Always the Answer in SPIFF Success? Not Necessarily!
With the world of sales growing more competitive, it’s no wonder that companies are turning to creative incentives to motivate their teams. SPIFF programs have emerged as powerful tools for achieving sales objectives. What makes these programs so successful is their ability to offer direct, short-term rewards for great performance. And guess what – rewards […]
Are SPIFF Programs Risky? Not If You Implement These Strategies!
SPIFF programs can be crucial facets in a company’s showroom sales strategy because of the incentives they provide for top-tier performance. Most SPIFFs offer representatives cash or other prizes like gift cards for meeting specific sales targets or objectives. While SPIFFs can be highly effective in driving performance and boosting sales, they also come with […]
Using Measurable Sales KPIs to Transform Your SPIFFs
In the rapid and constantly changing business landscape, Key Performance Indicators (KPIs) serve as compasses, guiding teams towards their objectives. The same principle applies to showroom sales and SPIFF programs! However, simply establishing KPIs isn’t a guarantee of success. They should also be relevant, measurable, and motivating for your salespeople. Today, we’ll dive into the […]
Choosing the Best Rewards for Your SPIFF Program
There’s no disputing that the key to any successful SPIFF lies in its incentives! As you begin planning your program, be sure to give special consideration to reward types and amounts. What will motivate your sales team to perform at their very best? Speaking with your team members or even conducting a short survey is […]
3 Common SPIFF Pitfalls, and How to Avoid Them
If you’re thinking of starting a SPIFF program for your company, congratulations! SPIFFs have the potential to be highly rewarding both in terms of revenue and sales culture. Since every company is unique, each SPIFF program will look a bit different. Learning what works best for your business and sales team is an ongoing process. […]
Are Your Showroom Sales Lagging? SPIFFs Can Provide the Boost You Need!
Everyone who’s worked in showroom sales will probably tell you a similar story: there are brief periods of success, followed by longer stretches where purchases slow to a lull. When conversions drag despite everyone’s best efforts, staying motivated and optimistic becomes harder. The sales team is unhappy, marketing executives are unhappy, and everyone just wants […]
Customer Loyalty: The Lost World
Customer loyalty isn’t lost, but it has diversified. In a world where your competitors are only a click away, customer loyalty is really dynamic marketing. Today’s customers have access to an endless amount of information about your business. The question is: Are they willing to stop searching and stay with companies who go above and […]
Optimizing Spiff Programs
One of MarketNet’s primary services is management of product SPIFF programs. There is much debate on whether SPIFFs actually work, as demonstrated in Interline’s The Human Side of Spiff blog. The underlying fact is that “a SPIFF run properly is one of the most effective branding tools a manufacturer has available in his marketing arsenal.” […]
Three Steps Towards Successful Branding
There is a spectrum of opinions when it comes to “brand,” which leads to a lot of money being spent on what companies consider “branding.” Branding is mostly identified with a product, but is also tied to the value of an organization or service. For example, cattle are literally branded with their ranch symbol, which […]
Cheviot Rewards Program
For more than a quarter century, Cheviot Products has been supplying the finest bathroom fixtures to the plumbing industry, including bathroom sinks, cast iron bathtubs, toilets, faucets, and other bathroom products. Capitalizing on MarketNet’s relationship with showroom consultants, Cheviot sought MarketNet to administer their spiff program.
Toto Rewards Program
TOTO USA, the world’s largest manufacturer of bathroom fixtures and fittings, is the headquarters for the Americas Division of the TOTO Global Group, which was established in 1917 with the founding of TOTO, Ltd., in Kitakyushu, Japan. When TOTO’s Midwest regional manager sought to create a spiff program for their showrooms, they searched for a company that could support their expectations: taking care of their customers. Ultimately, their search brought them to MarketNet.
Chicago Faucets Corporate Account
Chicago Faucets has been America’s leading manufacturer of commercial faucets for over 110 years. When Chicago Faucets wanted to reward customers, management decided that a reward program would be the right incentive to generate interest among facility managers at corporate accounts.
Eemax Rewards Program
Eemax is the #1 supplier of tankless water heater solutions. MarketNet programmers designed the Web-based portal for Eemax’s incentive program, and its sales support and fulfillment team administers the program, which enables contractors to receive cash for selling specific Eemax products.
Elkay Diamond Design Program
Elkay Manufacturing Co., a manufacturer of plumbing fixtures and accessories, wanted to encourage kitchen and bath showrooms to promote its products more aggressively while boosting its profile and market share.
