Customer loyalty isn’t lost, but it has diversified. In a world where your competitors are only a click away, customer loyalty is really dynamic marketing. Today’s customers have access to an endless amount of information about your business. The question is: Are they willing to stop searching and stay with companies who go above and […]
One of MarketNet’s primary services is management of product SPIFF programs. There is much debate on whether SPIFFs actually work, as demonstrated in Interline’s The Human Side of Spiff blog. The underlying fact is that “a SPIFF run properly is one of the most effective branding tools a manufacturer has available in his marketing arsenal.” […]
There is a spectrum of opinions when it comes to “brand,” which leads to a lot of money being spent on what companies consider “branding.” Branding is mostly identified with a product, but is also tied to the value of an organization or service. For example, cattle are literally branded with their ranch symbol, which […]
For more than a quarter century, Cheviot Products has been supplying the finest bathroom fixtures to the plumbing industry, including bathroom sinks, cast iron bathtubs, toilets, faucets, and other bathroom products. Capitalizing on MarketNet’s relationship with showroom consultants, Cheviot sought MarketNet to administer their spiff program.
TOTO USA, the world’s largest manufacturer of bathroom fixtures and fittings, is the headquarters for the Americas Division of the TOTO Global Group, which was established in 1917 with the founding of TOTO, Ltd., in Kitakyushu, Japan. When TOTO’s Midwest regional manager sought to create a spiff program for their showrooms, they searched for a company that could support their expectations: taking care of their customers. Ultimately, their search brought them to MarketNet.
Chicago Faucets has been America’s leading manufacturer of commercial faucets for over 110 years. When Chicago Faucets wanted to reward customers, management decided that a reward program would be the right incentive to generate interest among facility managers at corporate accounts.