As a marketing company, one question we hear frequently from business owners trying to get up to speed on social media is: Which social media platform is best for my business? Over the past few years alone, the number of online platforms and the opportunities to share content and branding have increased tremendously. Now it seems […]
Websites, online forums and social media are changing how people identify the individuals they consider to be experts in their field. In a time when anyone can blog, Tweet or post on any topic they want, it’s possible for just about anyone to emerge as the supposed ‘expert’ on just about anything — at least […]