As a marketing company, one question we hear frequently from business owners trying to get up to speed on social media is: Which social media platform is best for my business?
Over the past few years alone, the number of online platforms and the opportunities to share content and branding have increased tremendously. Now it seems that everyone is on social media (even if the use of social media is still a relatively new concept in the business world). You may be inundated with competitors’ Tweets, posts, or online ads and wonder how your business can possibly carve out a space in this digital deluge.
Information is not only constant, but it takes many varying forms. On top of paid advertisements (such as Google AdWords, Yahoo, and Bing), there are Tweets, Facebook Posts, Pins, infographics, photo galleries, contests…so many forms of content to choose from.
In order to determine “which social media platform is best for my business,” first decide what you want out of social media. Do you want a fast, easy way of raising brand awareness? Do you want to share daily business updates and developments? Do you want to display beautiful, high-resolution photos of your products?
Though there are similarities between social media platforms, each platform fills a different niche and allows you to produce a slightly different type of content. With your products and services in mind, ask yourself if content created on the following platforms would be useful:
If you answered E, you’re right…and you’re wrong!
In addition to finding the platforms that work best for you, one way to maximize social media exposure is to cross-pollinate between platforms. Tweet what you Pin, Pin what you post, post about what you show on Houzz, and so on. This is an easy way to promote content you have created on one platform on another platform and to reach a wider audience.
So why are you also wrong if you answered E?
Don’t hesitate – sign up for an account on the social media platform of your choice and start experimenting! You will find that as you become more comfortable Tweeting, posting, or pinning, you will naturally have new, engaging ideas for content.