There is a spectrum of opinions when it comes to “brand,” which leads to a lot of money being spent on what companies consider “branding.” Branding is mostly identified with a product, but is also tied to the value of an organization or service. For example, cattle are literally branded with their ranch symbol, which […]
Chicago Faucets has been America’s leading manufacturer of commercial faucets for over 110 years. When Chicago Faucets wanted to reward customers, management decided that a reward program would be the right incentive to generate interest among facility managers at corporate accounts.