It’s an age-old question: How do you get a new product to the person who needs it most? When using distributor channels it is imperative to get the product launch started on the right foot. With some internal awareness and a sound strategy, new product launches should have you shooting for the stars. For example, […]
There is a spectrum of opinions when it comes to “brand,” which leads to a lot of money being spent on what companies consider “branding.” Branding is mostly identified with a product, but is also tied to the value of an organization or service. For example, cattle are literally branded with their ranch symbol, which […]