sales
Customer Loyalty: The Lost World
Customer loyalty isn’t lost, but it has diversified. In a world where your competitors are only a click away, customer loyalty is really dynamic marketing. Today’s customers have access to an endless amount of information about your business. The question is: Are they willing to stop searching and stay with companies who go above and […]
Optimizing Spiff Programs
One of MarketNet’s primary services is management of product SPIFF programs. There is much debate on whether SPIFFs actually work, as demonstrated in Interline’s The Human Side of Spiff blog. The underlying fact is that “a SPIFF run properly is one of the most effective branding tools a manufacturer has available in his marketing arsenal.” […]
Where Do Sales Leads…Lead?
It seems more and more companies spend a fortune setting up booth displays, calculating salary and travel expenses and forget the one thing they came for…their ROI…sales leads. Most sales leads are forgotten, delegated to a clerk or an outside dial-by-number service or are put on the back burner for months. Follow ups are not […]
