Rewards Program Boosts TOTO’s Market
TOTO USA, the world’s largest manufacturer of bathroom fixtures and fittings, is the headquarters for the Americas Division of the TOTO Global Group, which was established in 1917 with the founding of TOTO, Ltd., in Kitakyushu, Japan. Today, the company maintains 69 offices around the world and owns manufacturing facilities in Japan, Mexico, the USA, China and Europe with an affiliated network of more than 80 production facilities worldwide.
When TOTO’s Midwest regional manager sought to create a spiff program for their showrooms, they searched for a company that could support their expectations: taking care of their customers. Ultimately, their search brought them to MarketNet.
Tapping MarketNet resources, TOTO was able to provide their Midwest showrooms rewards on TOTO’s most popular products and in turn to please their customers with TOTO products better than ever before!
Making it all possible, MarketNet programmers designed the custom Web-based portal for TOTO’s spiff incentive program, and its sales support and fulfillment team administers the program, which enables showroom employees to receive cash rewards for selling specific TOTO products. TOTO determines the eligibility of products, along with how much cash participants can earn for selling them. MarketNet’s marketing writers and designers create and distribute e-mail blasts on a quarterly basis to keep TOTO’s name in front of program participants and to publicize upcoming promotions and program updates. Participants e-mail, fax or mail their sales information to MarketNet, which compiles it according to TOTO’s specifications and then issues incentive checks based on earned rewards.