Maria Lester

Customer Loyalty: The Lost World

Customer Loyalty: The Lost World

Customer loyalty isn’t lost, but it has diversified. In a world where your competitors are only a click away, customer loyalty is really dynamic marketing. Today’s customers have access to an endless amount of information about your business. The question is: Are they willing to stop searching and stay with companies who go above and […]

More…

Optimizing Spiff Programs

Optimizing Spiff Programs

One of MarketNet’s primary services is management of product SPIFF programs. There is much debate on whether SPIFFs actually work, as demonstrated in Interline’s The Human Side of Spiff blog. The underlying fact is that “a SPIFF run properly is one of the most effective branding tools a manufacturer has available in his marketing arsenal.” […]

More…

Is Cash Really Going Out of Style in Spiff Programs? Here’s Why We Doubt It.

Is Cash Really Going Out of Style in Spiff Programs? Here’s Why We Doubt It.

If you were offered $100 in cash or a $100 gift card to a major retailer, which would you choose? Gift cards and similar incentives have their advantages, especially if they are compatible with retailers you would buy from anyway. But, it’s hard to argue with the freedom that cash as an incentive provides: there […]

More…

Why Waterless Urinals Might Be a Good Fit for Your Facility

Why Waterless Urinals Might Be a Good Fit for Your Facility

With sustainability continuing to be a dominant focus in building design and management, one of the major areas receiving attention is plumbing and plumbing systems. Water is not always an abundant resource, especially in states that frequently experience droughts. When designing a truly sustainable building, it’s essential to factor in a building’s water usage. Imagine […]

More…

Where Do Sales Leads…Lead?

Where Do Sales Leads…Lead?

It seems more and more companies spend a fortune setting up booth displays, calculating salary and travel expenses and forget the one thing they came for…their ROI…sales leads. Most sales leads are forgotten, delegated to a clerk or an outside dial-by-number service or are put on the back burner for months. Follow ups are not […]

More…